JARRAH INVITED ARTIST TYROWN WAIGANA, TO DEVELOP SOMETHING MEANINGFUL THAT SHOWCASES BOTH ABORIGINAL AND TORRES STRAIGHT ISLANDER CULTURE, TO BECOME PART OF OUR JARRAH IDENTITY AND BRAND.
THE ARTWORK SITS PRIDE AND CENTER STAGE TO EVERYTHING WE DO AND EMBODIES OUR CONNECTION.
WE ASKED TYROWN TO CREATE A PIECE OF ART THAT WOULD TAKE US ON A JOURNEY.
THIS DYNAMIC PIECE SHOWCASES OUR RESPECT AND PRIVILEGE OF BEING A PART OF
THE OLDEST CONTINUOUS CULTURE IN THE WORLD.
This graphic encompasses themes of collaboration, connection and community. This can be seen in the connective lines, dots, concentric circles, and other patterning. There is also leaf patterning within artwork which reflects the orgainisations name.
The aesthetic is based on the concept that Jarrah as an organisation is ‘shaping’. Most companies use words like growth or building which implies moving into a different space, while shaping implies growing into your own space. This characteristic has lead to the formation of unique and engaging design.
The center peach coloured circle with the white dot in it represents Jarrah’s customers as they are at the heart of the companies operations and values.
Colours for this graphic were selected directly from Jarrah’s branding with the inclusion of an ash white to separate and balance the piece.
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